Imagine having a dream and not be able to live it.

Everything has a story, and we are here to tell it. Linked by many interests, Hip-Hop (sub)cultures and street art is what really connects us. And while most people might overlook these subcultures, like they so often do with art, we see and appreciate it. Sometimes the most talented guy could be none other than your next-door neighbor. Many people got talent, but no money and no way out. We give passionate artists, who love their work, a way to publish it. It is hard to get your art out there on your own and being part of a group and community, makes it’s easier. We grew up in a conscious and organic way and have always been living in flow with nature. As life is already fast enough, we just want to live our lives to the best. And while we want to create, we want to do so mindfully. Quality over quantity, meaning that we create limited edition clothing that lasts. If it’s gone, it’s gone, so take care of it.